Content or John Hancock

Content is king or so the saying goes. While content is important so is design. Content is not the whole message, where the percentage lays I don’t know but probably nearer a balance than I would have thought in the past. Now I may be a bit biased since I am a fan of calligraphy in all it’s forms. Design can even be your signature, think about the Declaration of Independence, what would the impact have been if it was signed with a series of Xs? We still speak 200 plus years later of John Hancock’s signature as being significant. His signature made a difference because of it’s design, form and beauty. Yes King George would have gotten the message but it¬†came¬†through loader and cleaner because of the way it looks. My point here is pendulums swing and right now it seems to be in the “just worry about content” camp too much. The local schools no longer teach cursive writing. My question who will sign the next Declaration of Independence?